Rihanna launched her makeup line, Fenty Beauty, in September of last year to much fanfare. Not only was it yet another project by everyone’s favorite Bad Girl, it is also one of the most inclusive makeup lines ever. A recent WWD report proves that keeping ladies of all colors in mind when making makeup isn’t just the right choice to make, it’s also the most profitable one—so profitable, in fact, that Rih’s Fenty Beauty is on track to outsell both Kylie Jenner’s and Kim Kardashian’s cosmetics lines.
For the record, Fenty Beauty was launched in September, while Kylie Jenner’s lip kits started being sold online in 2016. Kim Kardashian launched her KKW Beauty line in June of last year. Even so, according to WWD and Slice Intelligence, the data shows that in its first month, Fenty Beauty’s sales were already five times higher than Kylie’s billion dollar company. By Fenty’s second month, sales were still 34 percent higher than Kylie’s. And keep in mind that Kylie Cosmetics sold $420 million dollars worth of merchandise last year. Kim Kardashian made $14 million dollars in sales in just the first day of KKW Beauty.
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